ELECTIONS –

ELECTIONS –

ELECTIONS We are a company that redefines the game with every decision we make because we operate unlike anyone else. Our disruption never goes unnoticed, as we bring order to chaos and impart meaning where there is none. You can't shape a candidate solely through propaganda; a political campaign is far more diverse and intricate. It's the collective effort of an entire team striving toward a single goal—a continuous effort to persuade and a relentless push forward. The campaign is a unified endeavour, but without a candidate, it amounts to nothing. We see things differently, and those in the know recognise it from the very first move. DE LA RÚA THE "BORING" PRESIDENT WHO STARTED IT ALL We altered the rules of the game by turning a perceived flaw of our candidate into a virtue. The label "People say I’m boring" was reimagined into a symbol of the best representation for people weary of corruption and extravagance. Our objective was to win, and intriguingly, we achieved it with the most boring candidate. CARLOS MENEM A WHOLE NATION
ECHOING A MEMORABLE
PHRASE PRI VERACRUZ THE BIG COMEBACK PRD MÉXICO FORGING THE FIRST PRESIDENTIAL COALITION IN MEXICO’S HISTORY